Q4 2020 U.S. iOS App Performance: Top Drawing & Coloring Apps

In the fourth quarter of 2020, the Drawing & Coloring category on the iOS platform witnessed significant user activity in the United States. Sensor Tower's data provides a clear view of the performance of the top apps in this creative space.

Happ Color® Art Coloring Book by X-Flow maintained a steady download trend with numbers peaking at around 133K in the third week of December. Revenue showed an upward trajectory, closing the quarter with over 12K in the last week of December. Weekly active users also saw a hike, ending the year with over 1.4M active users.

Phone Case DIY from Crazy Labs had an impressive quarter considering its release in mid-December 2020. The app's downloads skyrocketed to over 628K in the last week of December. Although the app did not generate revenue, it amassed a strong user base with weekly active users reaching nearly 937K by the end of the quarter.

Wildlife Inc's Color by Number：Coloring Games showed a notable increase in downloads, reaching over 136K in the final week of December. Revenue figures grew consistently, concluding at over 112K. The app also experienced a surge in weekly active users, rising to 577K in the same period.

Paint by Number Coloring Game by Oakever Games observed a steady revenue stream, ending the quarter at over 13K. Downloads experienced a peak in the third week of December with over 72K new installs. The app's active user base remained stable, rounding off the year with approximately 389K weekly active users.

Lastly, Easybrain's Pixel Art － Color by Number saw its revenue increase to over 55K by the end of December. Downloads peaked in the third week of December with over 82K new users. Weekly active users portrayed a slight uptick, finishing at around 467K.

For more detailed insights and data on app performance, Sensor Tower's full reports and analytics tools are available for further exploration.